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MABWA President's Message

Dear Members:

It was with cautious optimism that I read the latest bottled water industry data of 3.5% growth for the entire year of 2010 and 5.6% growth in the last quarter as published by Beverage Marketing. Trending with the economy, the industry has seen difficult times over the past two years and it is comforting to see the negative trends reverse into positive territory. Although these past few years have been a true test of strength and conviction, there have been some positive learnings for most businesses and certainly for the Mid-America Bottled Water Association. 

For starters, give yourself a whole lot of credit for just weathering the economic storm. It means you were able to adapt, find additional efficiencies and possess a vision that lasted more than just today. Also, coming out of these tough times will undoubtedly make you a much better businessperson. These skills will now be with you in the future regardless of good times or bad. It is based on these thoughts that I would like to thank two groups: our members and the MABWA’s leadership team.

The Association’s members are no different than a company’s customer base – the cornerstone of the organization. We cherish, respect and appreciate your membership. This is especially true during a period when there were probably some very difficult expenditure choices to make. I believe this speaks to the significant benefits of an MABWA membership. It is the mission of the Board to ensure that you continue to receive every penny and more of value from your affiliation with the MABWA. Your loyalty as a Member is not only admired but also greatly appreciated.

The second group that deserves a note of recognition is the Association’s hard working past and present Board members. Through vast experience, careful fiscal planning and a strong dedication towards the industry they have been able to create a regional association that is a benchmark within the industry. As with any business, now that we have proven we can operate in an extremely difficult environment we must focus on growth and the value of our membership going forward. This growth will enable us to secure the Association’s success in future years and expand even more the benefits and resources offered to our Members.

I would like to extend an open invitation to all members on submitting feedback to us on how we might continue to improve your organization.  This feedback is critical in making sure we deliver the benefits you value the most. With our collective energy and effort, we will continue to see our businesses, the Association and industry positively grow in the years to come, and I for one look forward to being a part of it. 

Gilbert M Gibson
MABWA President