Creating Real Growth for 2012!
2012 MABWA Spring Education Seminar (and Plant Tour)
March 1-2, 2012
Hyatt Place, Fort Worth, TX
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Entrance to the Fort Worth, TX Stockyards
Learn from industry professionals new and proven ways to position your company for Growth and Prosperity at the 2012 MABWA Spring Education Seminar -- CREATING REAL GROWTH FOR 2012! This important industry event, brought to you by the Mid-America Bottled Water Association (MABWA), will take place March 1-2, 2012 at the Hyatt Place Historic Stockyards, Fort Worth, Texas.
Kick off 2012 with MABWA by networking with industry colleagues and taking advantage of this great industry opportunity. Gain valuable continuing education credits (CEUs) and see first-hand the operations of one of the nation's top bottling plants, Premium Waters, Inc.
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PREMIUM WATERS, INC. PLANT TOUR
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Premium Waters, Inc. produces PET and Bulk bottled water products including 10 oz., .5 liter 20 oz., 1 liter,
24 oz., 3 liter, 1 gal, and 2.5 gal. The company started bottling at its Fort Worth facility in 2003. Premium Waters' plant has 150,000 s.f. production space, 130,000 s.f. warehouse space, and 133 non-union employees. Premium Waters utilizes 6 production lines (3 PET and 3 Bulk) to produce Distilled, Purified, Spring, Flavored, and Private Label bottled water products including their own brand, Glacier Clear.
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WORKSHOPS
The Food Safety Modernization Act of 2011 (3 CEUSs)
Chris Dunn, NSF
Chris Dunn will present a workshop on "The Food Safety Modernization Act of 2011". This session will provide an overview of the new food safety law passed by the United States and signed into law on January 4, 2011. Forty-seven sections outline the biggest changes since the FDA started to regulate food safety. Major changes are in store for foreign suppliers and importers including fees, inspections, and certification requirements. An overview of the major elements will be discussed along with which provisions are most likely to directly impact the industry.
Chris is General Manager of the Beverage Quality Program for NSF International, a public health and safety organization based in Ann Arbor, Michigan. His program offers Product Certification of bottled water and packaged ice along with analytical testing, 3rd party auditing, and State Licensing services. Chris is a 35-year veteran of the beverage industry. Before joining NSF he served as President of his own company, DunnWorks, LLC, a consulting firm for business development and market strategy to the water, beverage, and consumer package goods industries. He holds and MBA from the Goizueta Business School at Emory University and a BA from the University of Denver. For over 15 years Chris has been involved with the bottled water and packaged ice industries around the world. He is a past Chairperson of the IBWA
Communications Committee and current Chairman of the Environment Committee of the European Bottled Watercooler Association. Chris is also designated by Water Quality Association as a "Certified Water Specialist" and certified in HACCP.
Build and Protect Your Brand (1 CEU)
Dr. Alan A. Leff, Primo Corp.
Dr. Alan Leff will present a value-added workshop titled "Build and Protect Your Brand". Branding is a process that distills the essence of what your company represents and the products and services that represent the brand. The brand essence is at the core of the brand identity comprised of the personality, values, benefits, and attributes. Once your brand concept is developed you need to evaluate your brand benefits. Is your brand believable? Benefits and believability lead to relationship realization and brand identity implementation. Once your brand is established, you need to protect the brand. Execution, integrity, and quality assurance are used to sustain your brand. You need to build a system of risk minimization to protect the brand. At the end of the day, you will sleep well at night knowing that
you have developed an enduring, prosperous, and beneficial brand.
Alan is Director of Quality and Production for Primo Water Corporation. He has a BS in
Physics from Carnegie-Mellon University, an MS in Fuel Science from Pennsylvania State University, and a Ph.D, in Fuel Science from Pennsylvania State University. Alan is an accredited Food System Facilitator; HACCP Trainer (AGWEST Registered in Process); and is a SQF2000CM Facilitator (AGWEST registered in process). He is a member of the IBWA Technical Committee, American Chemical Society, Sigma Xi, Science Honors Society, and Phi Kappa Phi Honors Society.
POU: Technical Basics (1 CEU)
Mark Williams, Water Event
POU Basics. Why you might be afraid of POU, but shouldn't be. When is the right time to use carbon filtration versus Reverse Osmosis? Mark Williams of Water Event will teach you what you need to take into account before you make that decision. What is a reatistic ROI when installing POU? When is the right itme to install POU? Is it really an option for you?
Mark started his bottled water career at Kentwood Spring Water in Slidell, Louisiana in 1996. Afer moving to a full time route, Mark won the Route Sales Contest two years in a row selling 106 new customers over a 6 week period the first year and 160 new customers over a 6 week period the second year. In September, 1999, Mark took his talents to the Lone Star State and started working at Water Event. Six years ago, Mark saw the industry change toward filtration and re-educated himself to excel again in the sales field whether POU (Point of Use) in a Warehouse Environment as an alternative to bottled water, or POE treating residential homes, restaurants, and larger scale commercial filtration options.
Mark is licensed through the Texas Commission on Environmental Quality (TCEQ) as a Class III Water Treatment Specialist. He also serves as the Chairman of the Communications Committee for the Texas Water Quality Association (TWQA) handling the web-site and association newsletter.
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WELCOME RECEPTION & SUPPLIER EVENT
Joe T. Garcias' Esperanza - HIstoric Stockyards, Fort Worth, TX
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MABWA will sponsor a Welcome Reception & Supplier Event on Thursday, March 1, 2012 from 6:00 pm - 8:00 pm at a favorite local eatery, Joe T. Garcias' ESPERANZA, located at 2122 North Main in the heart of the Fort Worth Historic Stockyards. Esperanza was established in the rich local Joe T. Garcias' Mexican restaurant tradition and was named after Mr. and Mrs. Joe T. Garcias' daughter. Esperanza exhibits local flavor and art and features some of the Garcias family's most delicious recipes. Don't miss out on this great industry networking event!
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SEMINAR PRESENTATIONS
Expectations for the Bottled Water Market in 2012!
Gil Gibson, DS Waters of America
Gil Gibson will present "Expectations for the Bottled Water Market in 2012" including recent trends in the bottled industry and what one might be able to expect over the coming year. He will also discuss how these future expectations may impact your business and his opinion on what you can do to capitalize on the market.
Gil began his water industry career in Canada where his initial roles included marketing, mergers, acquisitions, and participation in an Executive Management Training Program. In 1999, Gil relocated to England where he resided for 7 years. Within this period Gil held various roles ranging from Branch Manager to Managing Director. In early 2006, he relocated to the United States as a management consultant for DS Waters, and in 2007 was appointed Divisional President. He recently moved to Atlanta and now serves as President Business Development for DS Waters.
Creating & Communicating a Clear Message on Environmental Concerns
Joe Doss, IBWA
IBWA President Joe Doss will present "Creating & Communicating a Clear Message on Environmental Concerns" and provide an update on the many important legislative and regulatory issues confronting bottled water companies in 2012. He will share his thoughts on the challenges and opportunities that the industry will face in the coming months and years, such as the continued criticism from environmental groups, concerns about plastic container safety (e.g., BPA), and groundwater resource management.
Joe has served as President and CEO of the International Bottled Water Association (IBWA) in Alexandria, Virginia since 1999. He has extensive experience in association management, food and drug, government affairs, public relations, and legal issues. Joe's previous positions include: Senior Vice President and Director of Public Affairs, Consumer Healthcare Products Association (formerly the Nonprescription Drug Manufacturers Association); Special Counsel at the law firm of Covington & Burling; Assistant General Counsel and Director of State Government Relations, Consumer Healthcare Products Association; Government Affairs Representative, National Stone Association; and Legislative Analyst, LEGI-SLATE of Congress.
Joe has a BA in Government from The College of William and Mary and a J.D. from George Mason University School of Law. He has completed an executive management course at the Center for Creative Leadership and is a member of the Bar in Virginia and the District of Columbia. Joe serves on the Advisory Board of the Food and Drug Law Institute and is a member of the American Bar Association.
Are You Fishing in the Right Revenue Stream?
Jim Lewandowski, DS Waters/Sparkletts(R)
Jim Lewandowski will present an interactive session where he will discuss:
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Current Bottled Water market trends.
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Expanding your offerings/products.
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Bundle offers/plans
That's the easy part, then he will talk about getting your employees
to change their habits and become Fishermen.
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Roadmap
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Key Principals
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EMR mode
Jim began his bottled water career at Sparkletts(R) Drinking Water (a division of DS Waters) in 1991. He entered the company as a Route Sales Representative in Southern California and has progressed through various management positions including District Manager, Operations Manager, Region Sales Manager, as well as Director of Field Operations, working in facilities from California to Atlanta. Currently he fills the role of Vice President, General Manager for the Company's West Central Region. Jim is an 8-year United States Marine Corps veteran and a Columbia College of MIssouri alumni.
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FEATURED SPEAKER
Read and Take in Communications Fast! The World's Fastest Reader --
Howard Berg
Is the world coming at you too fast? More emails and technical data than you
can handle? You can solve that problem and move your in basket to your out
basket with this training session by Howard Berg, the Guinness World
Book of Records' Fastest Reader!
Howard is acknowledged in the 1990 Guinness Book of World Records as the
Fastest Reader in the World" for reading more than 25,000 words a minute
(over 416 words per second) and writing more than 100 words a minute. Berg
has been honored by over nine books that track outstanding professional
performance including, "Who's Who Among Emerging Leaders and 2,000
Notable American Men".
Howard has written several books and continues to research and create
brain-based learning programs including, "Super Reading Secrets," "Speed
Reading the Easy Way", "Mega Speed Reading", "Super Memory Secrets",
"Super Math Secrets", "Super Writing Secrets", and "Mega Learning System",
as well as other collaborative programs.
A former high school teacher in New York City, Howard also held a corporate officer position at Ampak Electrical Construction Corporation where he managed a 6 million a year operation. He is a graduate of S.U.N.Y., Binghamton, where he majored in Biology and then completed a four-year Psychology program in one year. His graduate studies at several New York City colleges focused on the psychology of reading.
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SCHEDULE OF EVENTS
Thursday, March 1, 2012
8:00 am - 5:00 pm Registration
9:00 am - 12:00 pm EDUCATION WORKSHOPS & CEUS
9:00 am - 12:00 pm Workshop I: The Food Safety Modernization Act (3 CEUs) - Chris Dunn, NSF
12:00 pm - 1:00 pm Lunch break
1:00 pm - 3:00 pm Premium Waters, Inc. Plant Tour (1 CEU)
3:30 pm - 4:30 pm Workshop II: Build & Protect Your Brand (1 CEU) - Dr. Alan Leff, Primo Corp.
4:30 pm - 5:30 pm POU: Technical Basics (1 CEU) - Mark Williams, Water Event
6:00 pm - 8:00 pm MABWA Welcome Reception & Supplier Exhibits - Esperanza Restaurant
Friday, March 2, 2012
7:30 am - 8:30 am Registration and Continental Breakfast
8:30 am - 2:30 pm EDUCATION SEMINAR
8:30 am - 8:45 am Welcome Remarks - MABWA President Gil Gibson
8:45 am - 9:45 am Are you fishing in the right revenue stream? - Jim Lewandowski, DS
Waters/Sparkletts(R)
9:45 am - 10:45 am Creating & Communicating a Clear Message on Environmental
Concerns - Joe Doss, IBWA
10:45 am - 11:00 am Break
11:00 am - 12:00 pm Expectations for the Bottled Water Market for 2012! - Gil Gibson, DS Waters
12:00 pm - 1:00 pm Group Lunch
1:00 pm - 2:30 pm Read and Take in Communications Fast! - Howard Berg
Special Closing!
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RESERVE YOUR HOTEL ACCOMMODATIONS today at HYATT PLACE HISTORIC STOCKYARDS by calling 1.800.993.4805 and be sure to use the code "MABW" for the special discounted group rate of $119.00 single/double. You can also register online at Hyatt Place Fort Worth Stockyards
The deadline for room reservations is February 15, 2012!
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Register here for the 2012 MABWA Spring Education Seminar
"Creating Real Growth for 2012"
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